Tadano continues to shape the future of lifting and access solutions by combining relentless innovation, a clear sustainability strategy, and investment in customer service infrastructure. The result is a company firmly committed to both industry progress and customer success.
Tadano’s commitment to innovation spans safety systems, electrification, and digitalisation.
At tech event CES 2025 in Las Vegas, the company showcased advanced technologies such as artificial intelligence (AI)-powered prognostics and health management, surroundings monitoring, ground collapse prevention, and suspended-load motion assistance under the theme “Safety. Every Day. Every Lift.” This global focus on next-generation technology continued at bauma 2025 in Munich, where Tadano presented one of its strongest product portfolios to date.
Highlights included the new AC 5.250L-2 all terrain crane with a 79 metre boom and 736 tonne-metres load moment, the next-generation CC 78.1250-1 lattice boom crawler crane designed for wind and infrastructure projects, and the premiere of the eGR-1000XLL EVOLT fully electric rough terrain crane. Tadano also debuted new aerial work platforms from the Nagano and Oil & Steel ranges, alongside digital innovations such as the Hey Tadano AI assistant and the new 3D job planner.
Tadano’s Green Solutions innovation pipeline is also broadening into access and aerials, with electrified and hybrid platforms like the NUL07E-7, NUS21W-7, and AT-100TTE providing lower-emission solutions for diverse environments. Together, CES and bauma allowed Tadano to demonstrate its twin focus: applying digital intelligence and safety systems while accelerating electrification and hybrid technology across its product line.
Hybrid technology on the ground in Australia
Hybrid innovation is not just a concept – it’s already working in the field. The AC 4.070HL-1 all terrain crane can operate a full workday on battery power, with equal performance to diesel. Its rapid-charge system reaches 80 per cent capacity within an hour and can operate while charging, providing flexibility and efficiency.
The first AC 4.070HL-1 in Australia is now at work with General Crane Services WA, marking an important milestone in bringing hybrid lifting solutions to Western Australia. In parallel, the E-Pack electro-hydraulic system has been successfully deployed with Boom Logistics, enabling whisper-quiet, zero-emission operation in sensitive urban environments.
These local projects demonstrate how Tadano’s global innovations are already supporting Australian customers in real-world conditions.
Investing in environmental leadership
Under its 2024–26 Mid-Term Management Plan, Tadano has positioned decarbonisation as a central growth strategy. By 2030, the company aims to cut carbon dioxide emissions from operations by 25 per cent and from product use by 35 per cent, on the path to achieving full climate neutrality by 2050.
The Tadano Green Solutions (TGS) portfolio consolidates initiatives such as the ESTA-award-winning E-Pack electro-hydraulic kit for zero-emission operation, engines compatible with renewable diesel alternatives, and electrified cranes. Solar panel installations across manufacturing plants in Japan and Germany, combined with a modal shift toward sea freight, further reduce emissions and improve operational efficiency.
The TadanoPro app, meanwhile, supports digital transformation by reducing paper usage, providing digital access to brochures and manuals, and aligning with the company’s environmental commitment.
Stability, governance, and growth
Tadano’s global growth strategy is underpinned by solid foundations. Under Chief Executive Officer Toshiaki Ujiie, the One Tadano model aligns operations in Japan, Germany, and the United States for greater efficiency and stronger support networks.
Strategic acquisitions including Nagano Industry, Manitex (with PM, Oil & Steel, and Valla), and the IHI Transport Machinery business, have expanded Tadano’s presence across all major crane segments, aerial work platforms, and wind power solutions.
Tadano’s governance framework supports this growth, with a sustainability committee, dedicated environmental and social governance subcommittees, and a carbon dioxide/energy reduction subcommittee reporting directly to the board.
Committed service and customer support
Tadano continues to back innovation with world-class service. In Oceania, Tadano operates branches in Perth, Melbourne, Sydney, and Brisbane, each staffed by factory-trained technicians and supported by a genuine parts supply network to minimise downtime.
Globally, Tadano invests in process upgrades, research and development, and manufacturing improvements. With more than 100 sales and service locations worldwide, it continues to build enduring partnerships founded on reliability, customer trust, and shared success.