On October 1st 2020, Sinoboom Australia officially launched operations on a national basis. As a wholly owned subsidiary of Sinoboom Intelligent Equipment, this is the latest step in the parent company’s global marketing and support strategy. Jason Rigby, Sales Director for Sinoboom Australia, spoke to Cranes and Lifting about the launch and explained what the local market can expect to see from the brand.
Sinoboom Australia will provide customers with safe, reliable and quality mobile elevating work platforms (MEWPs) across the country and our customers’ peace-of-mind will be ensured with a nationwide service support network backing the product, says Rigby.
“Every MEWP in the Sinoboom range is engineered and manufactured with quality, safety and reliability in mind. For over 12 years we’ve been delivering innovative access solutions to customers around the world and I cannot wait to showcase these to Australian industry.
“Sinoboom is constantly evolving with the times and developing new and innovative ways to build and present our products. While we cannot say too much, I am sure our new range of products will prove a game changer with environmentally friendly options and increased reliability. Products are competitively priced, making them affordable to all users,” he said.
According to Rigby, intelligent design, a strong commitment to the quality and reliability of the product and backing this with first class customer service and support, is at the core of the Sinoboom offering. These are the essential ingredients for the thousands of Sinoboom MEWPs in operation around the world.
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“Aside from superior quality, we endeavour to be ahead of the competition in our after sales service. We want our customers to be confident that when their services are due, or they are in urgent need of assistance, we will do everything possible to get them up running limiting the amount of downtime they experience,” he said.
Access Services Australia (ASA) has been appointed as the dedicated service agent, ensuring Sinoboom Australia is capable of providing after-sales service requirements on a national basis, says Rigby.
“The team at ASA has a great reputation in the market for its knowledge & expertise in servicing and supporting EWPs. ASA is a well-established and well recognised brand with a high level of professionalism in the way it operates. We are very pleased to have their support and look forward to growing the relationship in the years to come,” he said.
Sinoboom has 11 electric slab scissors in the range. These range from a 4m platform height to 14m platform height, with high lifting capacities featured in some of the models.
Electric drive scissors have obvious environmental advantages over diesel, but they also serve a different purpose. The electric drive scissors are suited for various indoor applications such as building sites or shopping centres, where noise and toxic fumes can become an issue. They are also useful when public areas are shared and safety is paramount.
Sinoboom will also offer other products from it its range including hybrid rough terrain scissors, as well as straight & articulated booms with high basket capacities, says Rigby.
“Our telescopic boomlifts are designed for rugged terrain and harsh environments, providing excellent performance. These are safe and adaptable EWPs that can meet the challenging conditions presented in Australia.
“We also have articulated booms on the way, and we are excited to show our customers these. The technology and durability built into this range is second to none, and we have features designed to help us stand out from the rest. We will be unveiling these, once we have stock on the ground,” he said.
“As I have said, safety is a key feature with the Sinoboom range. Our extra strong scissor-stack, sliding rail feature prevents harsh impact and equipment deformation, enabling our scissor lifts to adapt to the most severe working conditions.
“Our scissor stacks are also larger in diameter than other units, increasing stability while at heights. Other features such as fall protection over the basket controls, and the option to have secondary guarding fitted, provides our customers with the confidence they will be as safe as possible while operating our units,” said Rigby.
Rigby has been in the EWP market for a little over four years, operating predominantly around the south eastern region of the country.
“My mechanical background provided me with a good understanding of EWPs, but most of my knowledge has accumulated through working alongside colleagues and customers who have been in the industry since it gained traction in the 90’s. Both have passed on a wealth of knowledge and experience. Whilst relatively new to the industry, I am looking forward to putting everything I have learnt into making Sinoboom Australia a success,” said Rigby.