C&L, Cranes & Lifting, Features

Sany Global Key Account Summit a major success

Global manufacturer Sany showcased 36 flagship products to over 400 customers and interested parties at the annual Sany Crane Global Key Account Summit.

Sany and Tutt Bryant Equipment recently organised a customer tour to Sany’s state of the art manufacturing facilities. Customers were, once again, seriously impressed with what they saw. Philip White, Sany’s International Sales Company Sales Manager was on the tour.

Held across two days in late May, visitors from across the world gathered in Huzhou, Zhejiang province to witness the manufacturer’s showcase that included its SAC2500E, SAC600E, SAC700E, SRC1200T, STC1600T7, SCE1350A-EV, SCE1500TB and SCC3200T, among which 15 units have been sold outside of China, according to Sany.

Yuan Yue, President of Sany Heavy Crane Business Group, expressed a welcome and appreciation to the visiting partners and customers from across the globe.

“We attach great importance to our partnership,” he said, “and it is your valuable advice and trust that shape our high-quality and robust products.”

In front of the onlookers, the manufacturer showcased the the performance and capabilities of its cranes through a series of live operations.. These included unloading and loading counterweight with one button, changing outrigger span flexibly – and enhancing lifting capacity by 20 per cent, as well as the extending and retracting of the boom with one button – an “industry-first” technology, according to Sany, that realises the intelligent cooperation between the telescopic boom and winch, ensuring that the height of the hook from the ground is always controlled within the safety range.

Also of note in the event was a speech given by Tom Liu, General Manager of the Overseas Marketing of Sany Crane. Discussing the “growth, progress, value, and win-win” approach of Sany in the global layout, Liu also expressed his confidence in the global market.

“Sany’s manufacturing facilities are seriously impressive. Customers were amazed to see the focus Sany has on maintaining efficiencies throughout the manufacturing processes to keep overall prices down without losing quality in the products.

“They were also impressed with the total quality control Sany maintains by manufacturing all their own components and not being reliant on external manufacturers to supply parts,” said Philip.

Customers were impressed with the implementation of automation and robotic technology throughout the factories the group visited – both in the work done and in the factory itself.

Sany builds the same factory over and over, calling the enormous facilities ‘Lighthouse Factories’ because they feature a lot of glass. Inside, 80 per cent of the welds completed by robots, with the machines picking, placing and cutting the steel before it is transported on automated trolleys to the next station. It’s picked up by another robot, and welded by another, or dual robots if they need to weld at the same time to prevent distortion.

“The quality of the welding is unbelievable. In the middle of the ‘Lighthouse Factory’, there is a large strip of grass, and it is good to see a bit of nature in amongst all the mechanical automation and robots. It wasn’t just one factory, we would have seen four or five factories that were clones of each other,” said Philip.

The customers who joined the trip were “blown away” with the efficiencies on display, Philip added.

“Customers were amazed and seriously impressed with what they saw, and there is no doubt there were high levels of confidence within the group around the purchase of Sany equipment. We took 14 customers from Australia but there were over 400 customers from all over the world. It was a significant showcase event for Sany,” said Philip.

Philip started his career in cranes in February 2012.

“I started my journey in the crane industry with Tadano. After 5 years I then moved to TRT where I was selling TIDD pick and carry cranes and Grove All-Terrains before joining Sany in January 2024.

“My role as Sany’s International Sales Company Sales Manager will basically entail continuing the momentum Tutt Bryant Equipment and Sany have built over the last few years.

“I will be responsible for selling tower cranes direct to customers and I will be directly supporting customers for all types of Sany cranes. I will be responsible for the research and development of Sany all terrains and I will be supporting sales and generating leads for the team at Tutt Bryant Equipment,” said Philip.

“Sany has come a long in terms of the quality of their products and is widely regarded as the best value for money crane on the market. A key element of my role will be to educate the crane industry regarding the entire range of Sany cranes, focusing on promoting our all-terrain cranes and introducing Sany tower cranes to the Australian market.

“As I’ve said, customer support will be a key focus as well as overseeing the introduction of new models and relaying customer feedback directly back to the technicians and engineering teams in the factory,” said Philip.

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