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Ritchie Bros. mega auction

Ritchie Bros. to manage major equipment dispersal for Cole Cranes and Dubbo Booms and Scissor lifts.

After 60 years in the industry, third generation business Cole for Cranes and Dubbo Booms & Scissor Lifts have chosen to sell their machinery with Ritchie Bros. Founded by David Cole in 1965, the family business has continued strong through his sons Stuart, Managing Director and Angus Cole and his grandson Tom Cole. The Cole family — pioneers in the crane industry in the central west — have decided to retire and move forward into the next chapter of their lives.

“We are very excited to have the opportunity to manage the equipment dispersal for Cole for Cranes and Dubbo Booms & Scissor Lifts and are delighted they have put their faith in us. With our global customer base, decades of experience and commitment to our customers we’re confident the whole process will be a huge success,” says Ritchie Bros. Territory Manager, Adam Doyle.

“This is a great opportunity for buyers in the market for cranes, pump trucks, booms or scissor lifts. The Cole family has a strong, longstanding reputation in the industry. Both businesses pride themselves on a very rigorous maintenance schedule.”

“Standout assets in this dispersal include a 2016 Liebherr LTM1055-3.2, a 2008 Liebherr LTM1100-5.2, two Franna cranes, and two concrete pump trucks including a 2019 Isuzu FH FXZ­­.”

Adam added: “The Cole family was very pleased our new Ritchie Bros. Dubbo yard located only minutes from their office, this helped bring down transportation costs and put their equipment on the global market.”

“With Ritchie Bros.’ expanded yard network across Australia, we’re seeing more sellers from regional areas looking to tap into our national sales,” says Ritchie Bros. Sales Director, Finlay Massey.

Ritchie Bros. are managing the complete dispersal of Cole for Cranes and Dubbo Booms and Scissor Lifts assets through the End of Financial Year Auction (June 23-24), set to be the biggest auction of the year.

“With over 1,900 assets already consigned to our End of Financial Year Auction, and more to be added daily, the event it is shaping up to be the biggest auction of the year. The Cole Family have chosen to use this unique opportunity to sell their equipment with confidence,” says Finlay Massey.

Bidders can expect to see items for sale across the transport, construction, mining, and agriculture industries. Once again, the event will be held exclusively online with those interested in bidding urged to register to bid on the day. Day one of the auction (June 23) will be dedicated to construction and crushing gear while day two (June 24) will focus on transportation and agriculture assets.

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