Initially built as a digital solution for lifting equipment registers and inspection reporting, Regatta Registers is now expanding into broader asset management.
This comes as a direct response to the industry’s demand for a single, streamlined compliance and fleet oversight system.
Marly Pena, Marketing Manager at Regatta Registers, said the shift has been driven largely by customer feedback.
“Customers wanted everything in one platform,” Marly said. “Before, we were delivering lifting equipment registers and inspections. Now we are adding asset management so they can manage cranes, trucks, forklifts or any general assets as well.”
From lifting registers to full asset visibility
The platform’s foundation remains lifting compliance. Inspectors complete reports digitally, certificates are issued immediately, and automated reminders are generated based on inspection intervals. Each item, whether due in three, six or 12 months, triggers an email notification ahead of expiry.
“If an item is due in three months or 12 months, the system will send you a reminder when that inspection is due,” Marly said.
The system eliminates reliance on spreadsheets and manual calendars. Reports are stored centrally, searchable and downloadable at any time. Inspections can also be scheduled directly within the platform calendar, giving users visibility over upcoming compliance deadlines.
But as lifting companies and contractors increasingly manage complex fleets and mixed assets, a register alone is no longer enough.
That gap is what Regatta Registers is now addressing.
Building a customisable asset management module
The new asset management functionality allows companies to create categories tailored to their operations. For instance, a business can set up a main “Cranes” category, then divide it into subcategories such as mobile cranes and tower cranes. The same logic applies to trucks, forklifts or any other equipment.
Beyond categorisation, users can design their own forms. “They can build forms like pre-start checks and monthly services,” Marly said. “They can also upload manuals or any information related to that specific asset.”
One of the system’s strengths lies in its notification logic. “You can trigger reminders from 50 hours to 100 hours, or monthly, or kilometres,” Marly said. “It’s all customisable so it works the way that business operates.
“We’re trying to make it really simple and easy to set up and use.”
Accelerated by feedback
The expansion into asset management and mobile functionality gained momentum following feedback at the Crane Industry Council of Australia (CICA) conference.
“The feedback from customers was the most important aspect of the CICA conference,” Marly said. “We knew we had to build the app, but after the show we realised, we needed it now.”
The mobile app allows users and customers to access inspection reports and certificates directly from their devices. For lifting companies managing equipment across multiple sites, this provides instant verification without paperwork.
The asset management module is currently in advanced testing. According to Marly, it is largely functional, with final refinements underway.
“It’s actually working, and we’re hoping to have it fully ready for the market soon.”
While the mobile app currently focuses on lifting equipment registers, the broader asset management capability will initially be web-based, with further mobile integration planned.
Flexible pricing structure
Regatta Registers operates on a tiered subscription model: Basic, Pro and Enterprise. These plans are structured around the number of internal company users rather than the number of assets.
“A single user can have one crane or 400 cranes,” Marly said. “There’s no limit to the number of assets or customers they can manage. We only limit it by the number of company users.”
This approach allows sole operators to adopt the platform without excessive cost while still accommodating larger organisations with multiple inspectors and administrative staff.
For enterprise clients requiring higher user numbers, customised pricing structures are available.
Hands-on support and onboarding
In its current growth phase, Regatta Registers is maintaining a hands-on approach to customer onboarding. The team conducts workshops, assists with data uploads and provides direct support through email, phone and online meetings.
“We do workshops and we help customers upload their data,” Marly said. “We are only an email, text message or Teams meeting away.”
This level of engagement reflects the platform’s early-stage development mindset. Rather than positioning itself as a distant software provider, the team works closely with customers to refine workflows and resolve issues during implementation.
That collaborative model has also shaped development priorities.
“It was reassuring,” Marly said of recent industry engagement. “What we had in mind is what the market actually needs.”
Looking beyond the local market
With the team’s visit to CONEXPO in Las Vegas, Regatta Registers benchmarked its technology against international solutions.
“We went there to see what’s happening in America in terms of asset management technology,” Marly said. “Some platforms are very big and sometimes too difficult to set up. We want to solve this by building something powerful but easy.”
The company’s focus remains on balancing functionality with usability. In a market where compliance systems are often complex and time-consuming to implement, simplicity may prove to be its strongest differentiator.
As lifting contractors and fleet operators increasingly seek unified oversight of compliance, servicing and asset performance, Regatta Registers is positioning itself as a practical, industry-focused solution.
“We’re building something that works for the industry,” Marly said. “It’s about making it easier to manage while staying compliant.”
