When it comes to personability and product reliability, Urban Crane Hire is a brand those in the crane and heavy lifting industry can rely on.
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South Australia-based crane hire company Urban Crane Hire recently took a deep dive into what makes its brand click with customers, and what it will take to go to the next level.
Image: Urban Crane Hire
Urban Crane Hire General Manager, Jessica Atkinson says it’s the customers that come first.
“As a business, we want to make sure we keep our customer’s best interests at the forefront of what we do and we are excited to work with them on projects that are important to them,” says Jessica.
Urban Crane Hire is a versatile business, servicing the needs of many construction and residential clients in South Australia. Its focus on personability, matched with its five core values – Safety, Diversity, Integrity, Sustainability and Quality – hold it steadfast in remaining a dependable and trustworthy company in the industry.
Using a fleet of smaller cranes, the company specialises in glass and steel frame installation, and has recently worked on major public art installation projects across Adelaide.
“We aim to service a niche market and we’re focusing on a few areas in the industry, which are glass installation and steel erection,” says Jessica.
“Predominantly, we do general crane hire, but we want to be good at what we do, and when we can focus on key areas of the market, such as delicate glass and steel jobs, alongside general crane services, that’s when we can deliver that promise
of high standards, attention to detail and reliability to our clients.”
Jessica says the business aims to be the best in the SA market for specialised steel and glass jobs, whilst fostering close relationships with clients and maintaining those connections thereafter.
“We don’t want to take over the world… we want to be personable and be a South Australian brand that customers can trust, and I think we are well on our way in achieving that.”
Trained to the highest of standards, the skilled team of operators and riggers at Urban Crane Hire has extensive knowledge and experience in their field. “They are the backbone of the company and we aim not only to train them to the highest of standards, but also ensure they are cared for at the same level,” mentioned
Deeply committed to ‘Lifting The Standards’, the team at Urban Crane Hire can carry out planned lifts with ease and adapt quickly to provide solutions on safely completing even the most irregular lifts.
This depth of expertise allows Urban Crane Hire to provide a well-rounded labour hire division to complement its crane hire service for its client projects.
Image: Urban Crane Hire
Well Stocked
Urban Crane Hire holds a fleet of seven dynamic and versatile machines.
The GR-200EX crane, otherwise known as a “bubble crane”, makes up one of two of Urban Crane Hire’s fleet and is known for its efficiency, compact nature and safety.
The GR-200EX is made by Tadano and boasts several new safety features such as the Tadano View System and Human Alert System, as well as a radio control set-up and the tightest swing radius in its class.
“Our GR-130EX, also a Tadano City Crane, is compact but heavy duty, and has a total lifting capacity of 13 tonnes with an impressive 23.8m of boom. Great for long reach and tight spaces,” she says.
“Within the space of two years, our Director, Samuel Marshall, has hit the ground running and purchased a total
of seven cranes to expand our fleet. Half of these are brand new, to ensure our customers are getting the best cranes as well as the best crew when we’re called to the job,” says Jessica.
As with all things small, it’s not the size that matters, it’s the way you use it! Urban’s remaining five cranes fit that motto perfectly. All being mini crawler cranes, they are highly versatile, easily transported and can be set up in minutes to get the job underway.
Comprising of two Unic URW295’s, one Unic URW547, one brand new Maeda MC405C and the baby of the fleet, a Maeda MK1033W 1t knuckle boom,
the company has chosen a well rounded variety of smaller cranes to meet the demands of the current market.
Ranging from 4t lifting capacity, right down to the smallest 1t, each crane is easily transported via trailer or medium rigid truck. No one crane takes up more than 1.4m in width when fully stowed, and the largest footprint when outriggers are fully extended is a mere 6m x 6m.
Both Samuel and Jessica have played many roles in the crane industry over the years. Samuel having a more operational role, operating cranes and rigging, and Jessica providing background support in roles such as Crane Coordinator and Business Development Representative.
Over the years they have formed a working relationship and combined their experience to lead the team in good stead at Urban Crane Hire.
“I truly believe that all of our experiences before have led us to our individual roles and I’m grateful we’ve been able to fulfill them quite well,” explains Jessica.
“Samuel had a vision, and he went for it. It still surprises me to this day how far we’ve come in such a short time, but I’m proud to be part of such a great team and entrusted with the role of General Manager”
Both Samuel and Jessica recognise the importance of all those who helped build Urban Crane Hire to what it is today. “Without the support and trust from our very first clients who gave us a go in the beginning, we wouldn’t be where we are today. They trusted us with their projects, they backed us without any other reassurance other than our word that we would get the job done safely and efficiently. We are forever grateful,” says Jessica.