When people think of the crane industry, most picture towering machines, high-vis gear, and the skilled operators navigating multi-tonne loads with pinpoint precision. And while that’s certainly part of the story, it’s far from the whole picture.
That’s why The Crane Industry Council of Australia (CICA) is working on something special: a candid, natural-style video series showcasing the real stories of the people who make this vital industry move.
This is an initiative borne from the CICA Diversity Network, and it is about lifting the curtain on an industry that is as diverse as it is dynamic. It’s not just about cranes; it’s about the people from all walks of life and professional backgrounds who bring their passion and energy to a sector that quite literally keeps the country building and moving forward.
The video will feature individuals from across the industry: administrators, engineers, logistics coordinators, safety specialists, project managers, accountants, and more, each with a different story about how they found their way into cranes and what keeps them here.
“We want to reflect the true nature of our industry,” said the CICA team involved in putting this project together, “Everyone’s path is unique, there’s no one way in, and that’s what makes the crane industry so compelling.”
More Than Machines
The campaign highlights that while cranes might be the most visible part of the job, the industry is supported by a sophisticated ecosystem of people and professions.
Behind every lift is a strategy mapped out by allocators, lift planners and project managers. Behind every safe operation is a safety advisor ensuring best practices. Behind every invoice is an accounts team managing the numbers.
This industry showcase project recognises the whole crew, the full team, the wide range of skills and passions that come together to form the beating heart of the crane sector.
It is hoped that this showcase will inspire more people to consider the crane industry as a strong and
rewarding employment option. By highlighting the diverse roles, real stories, and genuine passion of those already in the field, CICA aims to break down outdated perceptions and open eyes to the wide range of career opportunities available, whether on-site, behind the scenes, or in strategic and technical roles.
Because the sky is the limit when it comes to a career in the crane industry
Head to the CICA LinkedIn, Facebook and Instagram pages to meet Lily, Holly, Jonty and many more individuals working hard every day to keep our industry running safely and efficiently.