Online crane rental platform, MYCRANE, and aggregated digital platform, Equip9, have signed an MoU at Excon, South Asia’s largest construction equipment event.
Under the terms of the MoU, Dubai-based MYCRANE will assist Equip9 in expanding its reach beyond India, while Equip9 will help MYCRANE increase its penetration in the Indian market. MYCRANE announced the launch of wholly-owned operations in India in September 2023, with CEO and founder of the online crane rental company, Andrei Geikalo, citing the “common interest” of the two companies in ensuring the constructions sector “reaps the benefits of digitalisation”.
“With this agreement we are establishing a formal basis of collaboration to better assist our customers, providing them with the best digital tools to help them to work more efficiently, while increasing sustainability and reducing waste at the same time,” he said. “By partnering with Equip9, MYCRANE will continue to innovate and offer the most advanced technology, and I am particularly excited to explore how AI might be used to match our customers with the most appropriate crane supplier. By joining forces, we will also be able to boost our visibility in a critical market for MYCRANE.”
The new partnership will aim to work together to advance technical and commercial projects, emphasising the importance of AI and how it can be used to power recommendation and selection models – including those to identify the most appropriate lifting equipment or rental provider. Founder of Equip9, Gaurav Bhushan, stated that collaboration between start-ups was imperative, labelling it key in cultivating “innovation and sustainable growth”.
“A faster search with the Equip9 app and the dedicated crane rental platform of MYCRANE,” he said, “will make the construction and heavy equipment business easy.”
MYCRANE developed the world’s first online crane rental platform in 2021, helping customers save time and money when they need to hire a crane. Based in Pune, India Equip9 is an AI-enabled start-up that has developed an app for everything related to heavy equipment that caters to every corner of the equipment market.
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