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Manitowoc appoints new Brazil sales director

Manitowoc Cranes has appointed a new sales director for Brazil and has charged him with furthering the Manitowoc Way.

Manitowoc Cranes has appointed a new sales director for Brazil and has charged him with furthering the Manitowoc Way.

Luciano Dias has been selected for the role and aims to bring increased velocity and innovations to Manitowoc’s operations in Brazil.

He will lead both the sales and customer support team for all Manitowoc Product lines in the country and will also be responsible for the company’s training centre in Sao Paulo, which serves technicians across Latin America.

Dias has worked for Manitowoc for 12 years and has 24 years of experience in sales and marketing. He has been tasked with strengthening the company’s strategy in the Brazilian market, strengthening after sales service and support efforts and to continue cultivating relationships with dealers and customers.

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“It’s great to be back to this innovative company that respects and values the relationship with its customers,” Dias said

“While the Brazilian economy is still recovering, I’m excited about the opportunity to work closely with our customers and demonstrate that our modern, cutting-edge products and services deliver more with less, which is exactly what they are looking for right now.”

Dias will report directly to Vice President South America, Cristian Galaz.

“We’re excited to welcome Luciano Dias back to Manitowoc Brazil,” Galaz said.

“He is a seasoned, results-oriented professional who has always been committed to helping customers grow their own businesses with support from Manitowoc Cranes.”

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