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Kito Crosby announce unified brand name after merger

Kito Crosby is the new unified brand name of the Kito Corporation and the Crosby Group merger.

The Crosby Group and Kito Corporation have announced a unified corporate brand, Kito Crosby, after the two lifting and securement companies merged in January this year.

The “strategic” business merger of Kito Corporation and The Crosby Group has combined the expertise and heritage of the two industry powerhouses in the lifting and rigging industry. Through the announcement of the Kito Crosby brand, the companies are attempting to unite the best of what both offer to the lifting industry.

“We are thrilled to unveil our new brand, a symbol of our two legacy businesses combining as one team with a single mission and vision,” said Robert Desel, CEO of Kito Crosby. “This corporate identity serves as the focal point for all of us as we come together to best serve our valued channel partners and end users.”

Kito Crosby’s services pertain to the lifting, rigging, transporting, and securing elements of heavy lifting and logistics, dedicating itself to making these operations more efficient and safer. In tandem with the new, unified brand name, Kito Crosby also launched a new mission, vision, and corporate values for the company’s 4000-strong employee base. While the corporate brand serves as an umbrella for the merger’s leading product brands, the brands themselves will remain unchanged as the company continues to invest resources in them for a safer and more productive lifting industry.


“The unveiling of our new brand, mission, vision, and values marks a pivotal moment in our journey,” said Desel. “With this strong corporate identity, our portfolio of powerful product brands can flourish – continuing to build on our long-standing legacy of pioneering technologies and solutions.”

Now possessing over 250 years of experience between the two companies, the unified merger will seek to continue supplying the lifting and rigging industry with high-quality products for a safer working environment.

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