In the world of cranes and construction, standing out matters. For Vinage Customs, crane signage isn’t just about putting a name on steel, it’s about turning every crane into a bold statement of identity.
Founded by Vincent Truda and Adrian D’Altorio, Vinage Customs was built on the idea that cranes can be more than just machines on worksites. As the company’s story highlights, its journey began with a passion for creativity and a drive to reshape how businesses present themselves in the built environment. By blending design with engineering know-how, Vinage Customs quickly established itself as a specialist in crane signage and custom branding solutions.
Today, the company manages every step of the process in-house, from concept design and engineering approvals to manufacturing and on-site installation. This end-to-end capability ensures clients receive consistent quality and a streamlined service no matter how complex the project.
A team driven by service
With 40 full-time staff, the company’s strength lies in more than just technical skills. Vincent said customer service is the business’s “golden ticket to the market”. By focusing on responsiveness and attention to detail, Vinage Customs has built a reputation for going beyond the job brief and helping clients bring their brands to life.
That philosophy applies across its wide portfolio. From tower cranes on major construction sites to mobile cranes across Australia, Vinage Customs has delivered signage solutions that make equipment, projects, and builders instantly recognisable.
Range of services
Beyond crane signage, Vinage Customs delivers a wide suite of design and signage solutions under one roof. The company’s services include directional signage, statutory and compliance signage, braille and tactile signage, internal and architectural signage, as well as large-scale wall prints. In addition, Vinage Customs provides full-scale printing, fabrication, and installation for commercial clients – making it an end-to-end signage partner.
The power of crane signage
According to Vincent, signage has become a powerful branding tool for builders and crane companies alike. “It makes your brand stand out,” he said. On crowded skylines or competitive project sites, that visibility helps companies project professionalism while also reinforcing their market presence.
The company also ensures consistency on projects with multiple cranes. Careful planning and design coordination mean each piece of equipment fits seamlessly into the overall brand theme, regardless the size or type of crane.
The process is carefully structured: design, client approval, engineering checks, fabrication, and installation. Depending on the complexity, turnaround times can range from straightforward jobs to three or four weeks for fully fabricated signage. For Vincent and his team, safety is central to everything they do.
Working at heights and installing large-scale signage demands stringent planning. “Safety is the key to everything,” Vincent stressed. To support that, Vinage Customs collaborates daily with engineers to ensure every design meets strict compliance and structural standards.
While clients rarely dictate trends, the team makes it their responsibility to stay ahead of new materials, technologies, and design approaches. That proactive approach keeps projects fresh and ensures customers benefit from modern solutions that look sharp and last longer.
Beyond branding, signage adds value by improving professionalism and wayfinding on site. Clear, consistent signage signals a company that takes pride in its work, while also helping create safer and more organised project environments.
From humble beginnings, Vinage Customs has grown into a leading player in the Melbourne market.
Its mix of design creativity, engineering expertise, and customer-first service has helped crane owners and builders alike turn their machines into powerful branding platforms.
As Vincent summed it up, signage isn’t just decoration – it’s visibility, professionalism, and pride made visible on some of the most challenging and high-profile worksites in Australia.