Northern Territory, Telehandler, West Australia

Business is Booming at MCT Equipment

As MCT Equipment approaches the end of its first year in business, founder and managing director Anthony Grosser takes some time to reflect on its achievements and the immense growth of the team, their capability and overall operations.

With over 30 years of combined experience across a multitude of industries, including mining, construction, infrastructure and more, and now with another year of experience under its belt, MCT continues to lead the way in providing unique and innovative lifting solutions for its valued clients. 

The last 12 months have seen spectacular growth across all three of MCT’s core divisions – new equipment, used equipment and workshop. The rapid expansion and intense market demand for major inspections, quality used equipment, and alternative lifting solutions, plus a sizeable workshop and parts storeroom, has seen the need to relocate to a bigger and better facility in Henderson, which will open this month.

MCT prides itself on offering an extensive range of world-class lifting equipment and accessories from tried and trusted brands, including Italian market leader Magni Telescopic Handlers, and Danish glass robot revolutionary Smart Group. Continuously adding to its new equipment product range, MCT searches worldwide to source and deliver the best in safety, innovation, efficiency, craftsmanship, and performance.

Separating itself from the competition with its promise to ‘think different, lift different’, Grosser saw potential in the market to bring Magni telehandlers Down Under, and, in October 2021, secured exclusive distribution rights within Western Australia and the Northern Territory. While Magni telehandlers haven’t always been the traditional choice, thanks to MCT they are rapidly becoming a preferred brand within Western Australian and Northern Territory clientele due to their innovative features, reliability, and versatility. 

To celebrate this partnership, and to bring awareness to their customer base, MCT hosted Magni Days – a two-week-long event that showcased what Magni has to offer. The demo days gave existing and potential clients the opportunity to push a Magni telehandler to its limits and experience its full capabilities. The event also allowed the team at MCT to engage face-to-face with its customers; a hugely important aspect of Grosser’s business model, as he aims to build genuine relationships with clients and suppliers.

MCT has recognised the importance of after sales servicing for its equipment.

Through a deep network of industry contacts and suppliers, both locally and internationally, MCT is able to source, sell, or dispose of existing machinery and equipment. 

Before selling second-hand machinery to a new owner, the team in the used equipment division can complete a comprehensive inspection, and full refurbishment if required, always to the highest standard of quality and safety compliance. A structured sales methodology, combined with years of industry experience, ensures that the customers’ used equipment experience is handled professionally and efficiently.  

The team at MCT are just as committed to the aftersales support of their customers. From servicing support and training to diagnosing critical failures, to offering general advice, the efforts of the workshop division have increased 10-fold over the past 12 months as the number of equipment sales increased. With an understanding that minimising downtime and disruption is key to achieving profitability, it is no mean feat to offer around-the-clock support to customers. 

Highlighting their “think different,
lift different” mantra, is MCT’s pledge
to constantly strive for unique and innovative solutions for their clients. This year has seen the team design and manufacture tailored storage solutions, heavy lifting outrigger pads, and safe access and handrail systems. MCT knows how to meet the demand of a machine’s application as well as the needs of its customers.

MCT does not just value the financial success and growth of the business, but also places a huge emphasis on family. Evidence of this can be seen with the addition of Grosser’s son, James, to the MCT team, ensuring the longevity of the business and the legacy of the Grosser name in the crane industry. 

Despite a phenomenal first year in operation, at its core, MCT is a family business. Grosser is understandably grateful to have assembled a growing team of employees who share the same values and dedication to exceptional service and performance. 

With equal importance placed on working hard and enjoying life, the team is encouraged to ‘build a career, build a lifestyle’. With the number of employees expanding in unison with their operations and capability, MCT was thrilled to introduce two heavy vehicle apprentices into the business. 

As any business owner will tell you, the past year hasn’t been without its challenges, but with such remarkable growth and achievement in so little time, it can only be a sign of good things to come for Grosser and the team at MCT Equipment.

To learn more about MCT Equipment’s range of lifting machinery and accessories, call 08 6500 3460 or visit

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