Dieci Australia has been selling its range of Italian designed and manufactured telescopic handlers for over 25 years. The company’s continued investment in facilities, parts, service and support will enhance the long-term prospects for growth according to National Sales Manager Bob Mules.
With over 40 years of experience in equipment sales, hire, service and support, Bob is well qualified to discuss the company’s strategies for growth while maintaining the levels of support customers have become accustomed to.
“As a proud, privately owned and operated Australian company, Dieci Australia continues to grow from strength to strength by ensuring our customers receive the highest quality, fit for purpose telehandlers, to accommodate a broad range of industry applications, operations and requirements,” said Bob. “We back this with a strong national after-sales network to ensure customers are happy long after their purchase is made.”
Evidence of the company’s growth trajectory came last year with the opening of a new purpose-built 5,500 square metre flagship facility in the Sydney suburb of Prestons, which provides a “significant stake in the ground”.
“Opening a brand-new, purpose-built facility, in our 25th year of operation was a milestone event for the business,” Bob said. “We have been focused on how we can improve our customers’ experience and better support our network of Authorised Parts and Service Agents, and this facility is a key part of that improvement. Further to this, we are moving into a new larger facility in Melbourne in March of this year, once again highlighting our commitment to our customers and to the market.
“The new facilities will enable us to increase the supply of both spare parts and machinery inventory, supporting customers right across the country, thanks to the national footprint including branches in each of Australia’s capital cities. From a parts point of view, a significant advantage with Dieci is an 85 per cent commonality of parts across the range.”
Customer service has always been a strong focus for Dieci Australia, and this is emphasised as a point of difference when it comes to the competitive market of telehandlers, but the machines themselves and their performance are also a critical part of the equation.
Dieci’s telehandlers are manufactured in the same region of northern Italy as Ferrari, Lamborghini, Maserati, so customers know they are going to get a quality, reliable machine.
Every machine and every attachment has design verifications and meet or exceed the relevant Australian Standards.
Dieci offers a range of fixed boom and rotational telehandlers with lifting capacities ranging from two tonne up to 23 tonne. With its broad range of machines, Dieci is servicing numerous industry sectors including construction, mining, agriculture, infrastructure and renewables.
Dieci’s construction range of telehandlers can be equipped with a wide selection of attachments, including, jibs, hooks, winches, pipe grabs and man baskets to name a few, allowing them to perform all necessary construction site operations using a single telehandler.
The telehandler is very versatile and is generally one of the first pieces of equipment onto a construction site and one of the last off it. The wide range of Dieci telehandlers and attachments allows customers to choose the best machine suited to their individual needs.
“For the customer, our focus on the ‘Total Cost of Ownership’ (TCO) is a valued part of the partnership. The 85 per cent parts commonality throughout our range of telehandlers is a key factor in the cost of ownership throughout the life of a Dieci Telehandler. Add to this our industry leading 3 YEAR – 3000 HOUR warranty on all machines and over $3 million of spare parts on the ground in Australia through our state-of-the-art facilities.
“Our range of attachments also enhances the overall cost of ownership as one machine can complete multiple tasks that may otherwise need multiple machines. We don’t just talk about ‘Total Cost of Ownership’ and ‘After Sales Service and Support’, we live it every day.
“With assistance from the factory, certainly post-COVID, our focus has been to ensure the availability of all models throughout our range and we now have a good selection of most models either on the ground or continually arriving,” said Bob.
Image: Dieci
“I joined Dieci Australia to provide a single focus for our sales team and to ensure the customer experience we provide is industry leading. We operate a national sales team with sales representatives in each of the states looking after our customers. We have a nationally approved Parts and Service Agent (APSA) agreement with AWD Australia, who operate in each state, as well as a broad net of regional APSA’s we are adding to all the time, to ensure our customers continue to be supported once they have bought their Dieci. It doesn’t matter what industry our customers are from, our approach is exclusively on how we can best service our customers and provide that industry leading customer experience.”
Bob goes on to discuss how industry sectors, including construction and mining, are focused on reducing the carbon footprint of projects by using sustainable materials, equipment and construction techniques that help mitigate climate change.
“In Europe, Dieci recently launched a new battery electric model, the E26.6 which will be available locally by the middle of 2025. This is an exciting development and I believe this will be game-changing technology for the telehandler market, and we can’t wait for it to arrive,” said Bob.
Dieci Australia’s comprehensive range of telehandlers, mixers, and dumpers is accessible nationwide through flagship branches in Sydney, Brisbane, Melbourne and Perth.