The Brisbane Bullets have announced Boom Logistics as the official partner of their popular mascot, Boom.
The new partnership brings together two names known for strength, energy, and community spirit. Boom Logistics has long been a trusted leader in heavy lifting and logistics solutions across Australia, while Boom the mascot is known for lifting spirits at Bullets games and community events.
Brisbane Bullets CEO Malcolm Watts said the partnership was a natural fit.
“Our mascot Boom plays such an important role in connecting with fans of all ages, and we couldn’t think of a better partner than Boom Logistics to share in that energy. Together, we’ll continue to engage the community, bring smiles to game days, and highlight the importance of connection both on and off the court,” Malcolm said.
Boom Logistics Interim CEO Lester Fernandez said the partnership would help the company continue supporting community and sporting initiatives.
“The relationship with the Brisbane Bullets aligns with our values in terms of embedding ourselves in the communities where we live and work and encouraging our employees and their families to be healthy and active,” Lester said.
The partnership will also support the development of girls’ basketball and help the Bullets showcase the sport in regional areas.
As part of the agreement, the Boom Logistics logo will appear on the front of Boom’s jersey at Bullets home games, in the community, and across digital platforms, creating a memorable connection between fans, families, and one of Australia’s leading logistics providers.