Viper Wire Rope Lubricator (WRL) exhibited for the first time at The Crane Industry Council of Australia (CICA) National Conference and Exhibition with great success.
The CICA Conference and Exhibition was highly successful for Viper WRL. From Viper WRL’s teams perspective the event was exceptionally well organised, with seamless registration, logistics and freight coordination via GEL, and a smooth bump-in/bump-out process.
The stand location delivered strong and consistent engagement, which was further supported by the team from Cranes and Lifting magazine, who helped drive conversations, make quality connections and generate high-value leads.
“We received strong expressions of interest in our prototype, the Viper Mobile, designed specifically for crane ropes, alongside continued interest in the Viper WRL system for cleaning and lubricating wire ropes,” said Viper’s Key Account Manager for Queensland, Gary Hussey.
“The venue, hospitality and attendee quality were outstanding, providing excellent networking opportunities and a high return on participation. Based on this success, we would welcome the opportunity to participate again in future years,” he said.
The Viper WRL
Innovation in crane maintenance is reshaping how wire ropes are managed worldwide. At the forefront is the Viper Wire Rope Lubricator (WRL), an Australian-engineered system that automates wire rope lubrication, delivering safer operations, longer rope life, and lower maintenance costs for crane owners and operators.
For more than 15 years, Viper WRL has been designed, engineered, and manufactured locally, with one clear purpose: to solve the challenges of wire rope lubrication. Unlike outdated manual methods of spraying aerosols or rubbing lubricant on by hand or a brush, the Viper system delivers precise lubrication directly into the core of the rope, without mess, waste, or risk. Today, Viper WRL is trusted in over 80 countries and supported by distributors in more than 50 countries.
The Viper WRL Advantage for Cranes
• Automated safety: No need for workers to handle ropes under tension or be exposed to lubricants.
• Extended rope life: A regular maintenance program can extend wire rope service life by up to 300 per cent.
• Environmental responsibility: Delivers lubricant directly into the rope with minimal waste or contamination.
Viper WRL wins innovation and export award
Followed by an exciting nomination, Viper Wire Rope Lubricator was a finalist in the NSW Export Awards National Category of Manufacturing & Advanced Materials, recognising excellence in Australian innovation and export performance. The business is incredibly proud to share that Viper WRL was the category winner, a testament to the team’s commitment to global leadership in wire rope maintenance technology. The Viper WRL team will be heading to Canberra for the National Export Awards, proudly representing New South Wales.
To learn more about how Viper WRL is transforming rope maintenance for the crane industry, click here.