Danny D'Cruze

Filling a market gap in lifting solutions

APS Equipment has built a reputation in New Zealand for bringing practical, customer-driven lifting solutions to market. The company, best known for distributing Magni telehandlers and Valla electric cranes, has now added a new product to its portfolio – the APS Tower Tow. Also known internationally as the Giraffe 350.15, this towable self-erecting crane is designed to meet the growing demand for compact, fast, and easy-to-use lifting equipment. Read More

From reaction to prevention: The small device changing site safety forever

In the lifting industry, hindsight often arrives too late. Accidents, near-misses, and radio failures have long been accepted as part of the job – until now. A growing number of contractors across Australia are shifting their mindset from reactive to proactive safety with the help of one simple device: The Buddie System. Read More

INSANYTI 2025: A global stage for Sany’s next chapter

Sany Group opened the gates of its Huzhou crawler-crane facility for this year’s INSANYTI Key Account Conference. The scale was unmistakable. Nearly 500 delegates from more than a dozen countries walked through production lines humming with robotic welders, automated assembly cells, and newly unveiled hybrid and electric cranes – a demonstration of where Sany’s global strategy is heading. Read More